Consider outsourcing your eCommerce Product Categorization Services.
Have you ever found yourself browsing through a vast online store, enticed by numerous products, only to spend an exorbitant amount of time and effort trying to locate the item you need? Despite your efforts, you may have left empty-handed and frustrated. Would you be inclined to revisit such a site for future purchases, or would you seek alternatives?
The answer is clear. Effective product categorization is paramount for any online marketplace’s success. Surprisingly, many retailers, including major players, overlook this critical aspect, resulting in significant business losses.
Inadequate product categorization not only frustrates shoppers but also deters them from returning to your site for future purchases. While you might assume that customers can rely on search functions to find what they need, improper categorization can hinder even this feature’s effectiveness.
Fortunately, Fusion Digi Tech product categorization services offer a solution to this challenge. With over 15 years of experience across various industries, including clothing, lighting, sports, electronics, and more, we eliminate the complexities of product categorization and taxonomy for online stores. Our expertise allows you to focus on running your business efficiently while we handle the intricacies of categorization, ensuring a seamless shopping experience for your customers.
Key Aspect of eCommerce Product Categorization
- Accurate Product Categorization
- Optimize Your Product Taxonomy
- eCommerce Taxonomy Development
- Accurate and Speedy Search Results
- Better SEO Ranking
Accurate Product Categorization/Optimized Taxonomy
It’s a well-known fact that for most online retailers, 80% of products fall into just 20% of the categories. However, we not only ensure accurate categorization of your products but also strive to create well-balanced and specific categories/subcategories.
- Smart Categorization: Our process begins at the SKU level, ensuring each product is categorized accurately from the ground up. Starting with identifying the correct product type for each SKU, categorization becomes seamless.
- New Product Categorization: Every new product added to your site undergoes individual review by our team before being placed in the appropriate category or subcategory. This streamlined approach allows you to add new products effortlessly while we handle the categorization process for you.
- Experience with Major Online Retailers: With our expertise, we’ve successfully categorized products on major online retail platforms like eBay, Amazon, Yahoo, and more.
Optimize your Product Taxonomy
We refine your product taxonomy to ensure seamless navigation for your customers through your online product catalogs.
- Achieving the Perfect Balance: Each category is meticulously curated to strike the ideal balance, ensuring it’s neither overwhelming nor sparse. This approach enables customers to explore all available options and find the product that precisely matches their needs. We ensure that each category and sub-category contains just the right amount of information, avoiding overcrowding or underrepresentation of products.
- Rectifying “Problematic” Categories: Our team conducts a thorough examination of your categories, identifying and rectifying any instances where categories contain excessive information, potentially leading customers into “bundled” decision-making scenarios. By extracting the actual category and additional attributes, we ensure clarity and facilitate informed purchasing decisions.
eCommerce Taxonomy Development
Crafting effective eCommerce taxonomy is at the heart of our expertise. We specialize in designing and regularly updating your site’s taxonomy. Our team ensures accurate tagging and categorization for each product. By implementing more precise categories, correcting overlapping attributes, and establishing accurate relationships between products and attributes, we aim to significantly enhance sales for your eCommerce venture.
Better SEO Ranking
Our team will craft the optimal number of categories and subcategories to elevate your site’s search engine rankings for targeted keywords. Typically, the ‘main’ category and its first-level subcategories attract the most search engine attention, and we meticulously optimize these pages (including keyword placement and product listings) to maximize their ranking potential.
Accurate and Speedy Search Results
Placing products in appropriate categories and subcategories enhances the efficiency of your site’s search feature, enabling customers to locate the right product swiftly and effortlessly. This ultimately leads to satisfied customers discovering and purchasing products from your store.
Let’s delve into your eCommerce Product Categorization Needs Together.
We understand that selecting the ideal company to outsource your product categorization needs can be challenging. With this in mind, we offer you the opportunity to experience our services firsthand before making a long-term commitment. Reach out to us today and say goodbye to concerns about inaccurate product categorization and potential loss of business.
eCommerce Support Services Customized for your Niche
We empower you to expand into new markets with comprehensive 360-degree eCommerce support. Our team deeply understands your consumer’s journey, product categories, market segments, and selling platforms to formulate optimal strategies that accelerate your business’s growth and revenue.