Delegate eCommerce Product Data Normalization Services
Guarantee the integrity of your eCommerce data through precise product data normalization!
Data normalization involves organizing data within a database efficiently, reducing redundancy, and eliminating inconsistencies. This process is particularly crucial and beneficial for businesses dealing with hundreds of products with similar specifications.
At Fusion Digi Tech, we specialize in normalizing eCommerce data sourced from various channels, adhering to specified requirements, and ensuring accurate alignment and definitions. We meticulously handle products with minor differences in specifications, standardizing their attributes across the entire category to facilitate precise navigation and bolster catalog credibility.
What Purpose Does Data Normalization Serve?
An essential aspect of eCommerce store data management, product data normalization ensures that data is formatted correctly and items are placed in accurate fields, while also standardizing and maintaining consistent category attribute values. Without the systematic implementation of appropriate attribute values, inconsistent data greatly reduces the accuracy of various data processing activities, severely impacting the functionality of your eCommerce website. This includes facets such as search results, cross-selling/up-selling suggestions, and product comparisons. Additionally, denormalized data can misrepresent the scope and scale of product databases, leading to internal duplication at complex levels.
Benefits of Product Data Normalization:
- Substantially improves the integrity or accuracy of data
- Consistency across all pages on a website, giving visitors a seamless experience
- Regardless of their location, visitors will be able to see the same data
- Data duplication, which can adversely affect the reputation of a website, can be avoided
- Maximize the visibility of your products
Customized Normalization Procedures at Fusion Digi Tech
In large eCommerce stores that often carry hundreds of similar products with slight variations in attributes, a structured and normalized set of attributes is essential for effective faceted product navigation. Fusion Digi Tech has developed systematic procedures to normalize key fields in eCommerce product data, which can be tailored to the unique needs of individual clients. We meticulously create a meaningful taxonomy, establish a list of “navigation attributes,” and then proceed to normalize and populate values for all items in the category (including inputs from manufacturer source materials, if necessary).
Workflow for Product Data Normalization
- Our team conducts a comprehensive analysis of the website to identify any inconsistencies.
- We utilize dependable data validation software to detect gaps and discrepancies.
- We employ a three-stage normalization process: first normal form, second normal form, and third normal form.
- Customer search parameters are mapped, and the data is presented based on their recommendations.
Brand Data Normalization
Ensuring consistency of data across all products within a brand and across various platforms or channels is crucial. At Fusion Digi Tech, our team of data normalization experts meticulously examines the data of each product within a brand to ensure its completeness. In cases of inconsistencies, our team adds any missing data elements and conducts further data enrichment. This approach offers dual benefits: 1) it ensures that online shoppers receive comprehensive information to make informed decisions, and 2) it enhances the online visibility of the brand.
De-normalization During eCommerce Data Migration
During the migration of online retail data to another format or platform, it’s common for the data to become de-normalized, sometimes to the extent that the file appears corrupted. Fixed field files with incorrect field types and/or layout are among the most common reasons for eCommerce database de-normalization.
In addition to eCommerce product data normalization services, Fusion Digi Tech also handles eCommerce data migration projects. We assist you in consolidating and transferring your historical data sources, subsequently normalizing it for continued use.
Discuss your eCommerce Data Normalization Requirements with us
Discover how our eCommerce product data normalization services can streamline the cost and complexity of managing your data effectively. Reach out to us today to learn more!
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